Hi There!
In the realm of our shared enthusiasm for extracurricular activities, our pivotal question emerges:
Do we possess adept instructors to guide us in our adored hobbies?
If you’re thinking, hold on!
I might have something in-store for you to explore!
Beyond expectations: A Versatile Solution For All Ages
My first phase of research highlights my focused exploration on the significance of extracurricular activities. Beginning with an investigation into the reasons behind non-participation, I probed into the demographics struggling to find instructors for their preferred activities, while also analysing market competitors. Initially conceived to assist parents struggling to find instructors and keep their children engaged, the project took an unexpected turn. The intriguing revelation unfolded that the app appeals universally, becoming a go to platform for individuals of all ages seeking engaging activities.
Why care about Extracurriculars?
Expands your network
Limits screen time
Boosts energy
Aids in personality developement
Possible reasons for non-participation
Imposter Syndrome
Finding the right instructors
No work-life balance
Time Constraints
Starting trouble
Budget Constraints
Insights gained from preliminary research
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#1
While close to 50% of people are willing to pay a higher price for better quality instructors, the remaining 50% of people are willing to pay a reasonable price that is worth the service provided to them.
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#2
Currently, almost all of them depend upon reliable sources like friends/relatives for information regarding instructors because of safety related concerns
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#3
Nearly all of them prefer having a smooth and hassle-free experience with the help of an app or a website rather than doing the trial and error method.
Objective
To formulate effective strategies and recommendations that address the identified challenges, enhance accessibility, satisfaction and overall participation in diverse extracurricular pursuits in Chennai.
Presenting t0 you,
my maiden UX Project, HobbyMingle!
Scroll down for an immersive experience into a world where passions connect!
Overview
HobbyMingle is a free resource listing mobile app platform designed for extracurricular enthusiasts seeking to explore their passions or uncover new interests. With a focus on personal growth and skill enhancement, HobbyMingle offers a diverse array of activities and connects you with passionate instructors in Chennai to ignite a new passion or refine existing talents.
Who are my users?
Enthusiasts living in Chennai
In the next phase of my research, I devised a comprehensive research plan, recruited participants and incorporated targeted screener surveys. These surveys not only assessed participants usability preferences, but also delved into their interests, ensuring a more holistic selection process.
Feedback based on prior experiences
from Test Participants
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"To be honest, it is very difficult to find someone on Google"
Participant 1
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"Instructors are available but we are unable to find them"
Participant 2
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"It has always been difficult to find one"
Participant 3
What’s expected out of an instructor?
"So if I am able to look for something specific, and if the app allows me to give categories, something like that. If I can find something , like an app or a website, or even some form of an electronic source to be able to find something specific, very specific, that would be great.”
- Test Participant
“Personalised Teaching”
“Should be subject matter expert.”
“Understand my goals and pace.”
“Understands student’s requirements and situation”
“Speaks simple teaching language”
“Coaches for all kinds of unique extracurriculars like American Football, Ukulele, etc.”
Overview of Personas
Motivations
Mental Health
Physical Health
Fears
Passion
Money Minded Instructors
Pushy Instructors
Goals
Poor Teaching Techniques
Upskilling
Overall Betterment
Health
Usability testing - R0und 1
During the remote usability testing, I presented participants with the low-fidelity prototype of HobbyMingle, the skeletal app, observing their interactions and noting any challenges or confusion.
Design - Low Fidelity Prototype
The highlighted recommendations include implementing a progress bar for a seamless onboarding process, personalised sections, and measures to prevent user attention loss.
Brand Platform
In shaping my brand, I aimed to encapsulate a harmonious blend of growth and positive emotions. Additionally, I chose vibrant touches of Orange to infuse the brand with energy, enthusiasm and creativity. The dynamic color signifies positivity and determination, embodying the spirit of innovation and adventure.
Overall, my brand is a visual representation of these elements, offering a safe space that nurtures creativity, fosters growth and invites every individual to experience a sense of tranquility and positivity.
Insights from an extensive round of Usability testing
Experience Levels
Instructor bio section includes experience levels in years
Budget
Instructor bio also includes charges per hour
Reliability based on reviews
Bio includes “about” section with reviews and ratings
Mode of teaching
1:1/Group classes highlighted
Range of activities
More than 25 wide range of activities are available
Trust and Safety
Verifications are indicated and highlighted
Hi-Fidelity Prototype
Click here to open and explore the Hi-Fidelity full prototype version of HobbyMingle
Final User Testing Feedback
My Journey :)
I am extremely happy to have conceptualized and developed HobbyMingle,
a groundbreaking platform designed to connect individuals passionate about extracurriculars with skilled instructors in the city. Through careful planning and execution, HobbyMingle has evolved so beautifully.
A journey that began with in-depth market research to identify the demand for a platform like this, as well as to understand preferences and pain-points of both enthusiasts and instructors. With a clear understanding of my target audience, the process continued to become easier yet interesting and I was finally able to bring my product to life today.